DWARFING IN THE TWILIGHT: MAYWEATHER VS. PACQUIAO BATTLING OVER MARKET SEGMENTATION

LAS VEGAS, Nevada, Novermber 13, 2009 - I have not come to the grip in matters of understanding the run-through of Top Rank, Golden Boy and Magna Media International's way of handling their marketing strategies affecting Manny Pacquiao's boxing events. Nor have I been present in corporate conferences of their respective advertising strategists.


But, let me share with you the perspective of a layman in the understanding of boxers' rising popularity. A case in point is all about Pacquiao's imminence to become a household name in the U.S. and his explosive, even rising popularity over Floyd Mayweather, Jr.'s prominence in penetrating the American market. And this, I hope, should suffice one's appetite for learning, much more in the debates of the sweet science of boxing as to whether Floyd Mayweather, Jr. really still reigns as the Pound-for-Pound king of boxing.

Let us start with the statistical breakdown of my premise from recent survey, which is done every five years by the United States Bureau of Census.

The U.S. population's distribution by race and ethnicity in 2006 was as follows:

Total population: 299 million

Commentary: Floyd nothing compared to Pacquiao in overall comparison -- humility, respect of the people (not just the boxing community), popularity, entertainment value, etc. Floyd Mayweather is clouds behind Manny Pacquiao.


Source: DWARFING IN THE TWILIGHT: MAYWEATHER VS. PACQUIAO BATTLING OVER MARKET SEGMENTATION

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